What’s ideal in terms of functionality may not be ideal in terms of aesthetics (and vice versa). Minimize Confusion With a Phased Implementation of UpdatesĪpp developers and designers can sometimes be at odds. This holds the potential to decrease the sky-high app deletion rate amongst new users. This tutorial feature can be modified slightly to introduce people to the interface following a new download. This tutorial can be configured to pop up until it’s manually dismissed, ensuring it’s available until each user decides they no longer need it. Work with your mobile developer to integrate a virtual guided tour for users who wish to become acquainted with the app’s new UI. Include a Guided Tour to Introduce Users to the New UI Considering that 77% of people delete apps within 72 hours of installing them (90% by the 90-day mark), app deletion is an expensive issue.įortunately, we have solutions. If your app is used by your employees, you can calculate the cost of training them to use it, too. The price of the problem? Well, you know how much you’ve spent to build and market your app.
Reduce app uninstall rates update#
We design, test, and optimize apps for a living, and this is one of the areas we’ve spent the most time focusing on: How do you update your app while minimizing the app uninstall rate (aka app deletion rate) of your users? This question applies to B2B apps, B2C apps and internal apps utilized by your employees. But at the same time, you need to be able to update the design and UX of the app.
It goes without saying that you don’t want one of your app’s users to feel this way. I’m so frustrated that I just want to delete the app now.” Sure, it looks a bit fancier, but now I have to re-learn where everything is again. Things aren’t where I expected them to be and I can’t seem to find the features I always use.
Now, all the screens I’m used to seeing are unfamiliar-looking. Many of your app’s users can relate to the following scenario: “I launched an app I use all the time and it seems it was updated overnight.
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